The global apparel supply chain is a complex, multi-layered beast. For a field sales automation company like ours, specializing in […]
From Warehouse to Wardrobe: The Field Sales Automation Blueprint for Apparel Supply Chain Management 🚚👕
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Retail Execution Tracking: The Key to Success in Modern Trade Stores
Modern Trade has changed how FMCG companies sell. Organized retail outlets, supermarkets, and hypermarkets now hold a large share of […]
Modern Trade vs General Trade | Key Differences Explained
Do you know what $110 billion and a small, credit-running kirana store have in common? They are both critical pillars […]
How Sales Route Optimization Improves Coverage in General Trade Network
General Trade is still the heart of FMCG distribution in India. Even with modern trade and online sales growing fast, […]
GT vs MT Sales Strategy for FMCG Growth
The FMCG market changes fast. Success depends on how brands manage their presence across General Trade (GT) and Modern Trade […]
Boost Field Sales Productivity with Territory Management Software
Introduction Modern Trade has changed how FMCG companies sell their products. Organized retail chains and large supermarkets now dominate urban […]
Primary Sales and Secondary Sales – Happisales
A crucial blind spot still plagues the Indian Consumer Packaged Goods (CPG) sector: the gap between a manufacturer’s sales ledger […]
How Distributor Management Systems Strengthen General Trade Operations in FMCG
General Trade distribution still drives most sales for FMCG companies in India. Thousands of kirana stores, small retailers, and local […]
Apparel Manufacturing ERP Software – Happisales
The Indian textile industry is undergoing a silent but massive digital transformation. Manufacturers are dedicating significant capital expenditure toward digital […]
Decoding Modern Trade: Why Your Field Sales Strategy Needs to Evolve Beyond the $900 Billion Indian Retail Hype
The Indian retail landscape is an enigma of scale and complexity. For most Fast-Moving Consumer Goods (FMCG) and Consumer Packaged […]