How Important is the Employee Tracking Feature in a Field Sales App for Pharma Companies?

In the pharmaceutical industry, where sales teams are constantly on the move, keeping track of employees’ locations’ is paramount. Field sales automation platforms have emerged as effective tools for pharma companies, offering plenty of benefits, with one feature standing out: employee location tracking. Here’s a list of pointers confirming why this feature is an absolute must-have for pharmaceutical companies.

Employee Tracking Features

Enhanced Productivity and Accountability

Employee location tracking ensures that sales representatives are where they need to be when they need to be there. This feature serves as a virtual supervisor, ensuring that representatives visit healthcare professionals, pharmacies, and other key locations as per schedule. It helps boost productivity by reducing unproductive downtime and also keeps employees accountable for their schedules.

Real-time Updates for Better Decision-making

Pharmaceutical companies need to make quick, data-driven decisions. With location tracking, sales managers can access real-time data on where their sales executives are. The real-time reports help companies allocate resources efficiently, respond to changing market dynamics swiftly, and make decisions based on the information available.

Improved Customer Relationship Management

For any type of company, building and maintaining strong relationships with customers is critical. This is all the more important in the case of pharmaceutical companies. Location tracking helps representatives plan their customer visits better and arrive on time. This leads to more effective interactions, better customer satisfaction, and ultimately, increased sales.

Compliance and Regulatory Requirements

Pharmaceutical sales are heavily regulated, and compliance is non-negotiable. Location tracking ensures that representatives adhere to legal and ethical guidelines. Companies can provide proof of compliance by demonstrating that their representatives were indeed where they were supposed to be. This feature can be a valuable addition during audits and inspections.

Safety and Emergency Response

Employee safety is a top priority for any business. Location tracking offers an added layer of security for field sales representatives. In case of an emergency or unexpected situation, companies can quickly determine the whereabouts of their employees and provide suitable assistance if needed.

Optimal Territory Management

Optimal territory management is key to success in pharmaceutical sales. Employee location tracking helps companies allocate territories for specific sales teams and ensures that representatives are covering the right areas. It prevents overlap and maximizes market coverage, leading to better sales outcomes.

Data-driven Performance Evaluation

Through analytics gathered from historical location data, pharmaceutical companies can assess the performance of their field sales teams. This helps managers identify top performers, replicate their strategies, and provide guidance to those who may be falling short of their targets.

The employee location tracking feature of a field sales app is a game-changer for pharmaceutical companies. It enhances productivity, ensures compliance, improves customer relationships, and empowers organizations to make data-driven decisions. 

In a highly competitive industry, having access to advanced field sales automation software is no longer a luxury but a necessity for staying ahead and thriving in the market. Looking for a field sales tracker to meet the challenges of the modern era and improve sales outcomes? Check out Happisales today!

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